Raymond R. Burke

(Bloomington, IN) Director of Customer Interface Laboratory, Kelley School of Business, Indiana University

Big Idea:
Watching shoppers
Why are companies so intent on using technology to track our behavior?  Our actions reveal what we desire, how we shop, and why we buy.  Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will  buy.  These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing.

Bio:
|Raymond R. Burke is the E.W. Kelley Professor of Business Administration at Indiana University’s Kelley School of Business, and founding director of the School’s Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factors–including new products, product packaging, pricing, promotions, assortments, and displays–on consumer shopping behavior.

Dr. Burke has served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in several major journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.