Bridgett Luther

President, Cradle to Cradle Products Innovation Institute (San Francisco, CA)

How making stuff became a good thing
What if everything you made had a positive impact on the world? Rivers get cleaner, toxins start disappearing, everything that is made becomes something even better at end of use. Think it can’t happen? It’s already happening. Bridgett Luther, founder of the San­ Francisco-based Cradle to Cradle Products Innovation Institute, shares her radical yet practical vision for transforming business and the health of our environment­­ through sustainable design.

About Bridgett:
Bridgett has been president of the Cradle to Cradle Products Innovation Institute since its inception. As president, she leads both the administration of the Cradle to Cradle Certified Program and advocacy of its adoption by designers, manufacturers, major brands, and their suppliers worldwide. Bridgett served as director of the California Department of Conservation for five years under Governor Schwarzenegger. During this time, she oversaw a $1.3 billion dollar budget, 750 employees, and 14 offices throughout California.

She has been active in recycling education and advocacy and has spearheaded programs including, the California Beverage Container Recycling Program, the Land Resource Protection Program, the California Geological Survey, the Division of Oil, Gas, and Geothermal, and the Office of Mine Reclamation. In 2011 she was appointed to the National Advisory Committee on Environmental Policy and Technology of the US EPA, as an Advisory Member of Vancouver Zero Waste Council and a founding board member of Syzergy, bringing together the best of technology and sustainability. She also helped form one of the nation’s largest national land preservation organizations: the Carolinas Office of the Trust for Public Land.

Bridgett is a graduate of Vanderbilt University with a degree in Business Administration.

She lives in San Francisco with her husband and has two grown children.