LOGOS

 


BRAND Guidelines:

  • Font: Helvetica (may use Arial only if a version of Helvetica is not available)
    • No bolding, italics, underlines
    • Weight must be Regular
  • Letter-spacing – set to 0
  • Color
    • The name of the event following TEDx, can only be in black/white depending on background.
    • TED Red (Pantone 485)
      • CMYK: 0/100/100/0
  • RGB: 230/43/30
  • Web #e62b1e
    • Pantone Black
  • CMYK: 70/50/30/100
      • RGB: 0/0/0
  • Web: #000000
  • Background Color
    • Must be solid white or black with logo aligned to the left margin.
    • Cannot have any other colors, photographic, patterned or illustrative backgrounds behind the logo.
  • Clear Space
    • Must have minimum buffer zone of at least .25 inches of clear space on all sides of logo
      • Clear space meaning: no colors, photographic, patterned or illustrative background.
      • Must be solid white or black background.